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The Bloomtone Lipstick

Goes on clear. Blooms into the exact pink your lips were made for. Balm-soft, no feathering, no wrong shade ever again.

  • A Shade Made Only for You

    The clear formula reacts with the warmth and moisture of your own lips and blooms into a pink nobody else gets. Your best friend can use the same stick and walk away with a different colour. No swatching, no guessing, no drawer full of wrong shades.

    YOUR OWN SHADE
  • No Bleeding Into Lip Lines

    Creamy lipsticks slide into the fine lines around your mouth within an hour. Bloomtone develops as a stain that grips the lip itself, so your lip line stays crisp and your mouth looks younger, not smudged.

    BALM-SOFT FEEL
  • Feels Like Your Favourite Balm

    Beeswax, petrolatum and vitamin E glide on like a balm and keep dry, thin lips cushioned. No matte drag, no flaking, no tight feeling by the afternoon.

    NO FEATHERING
  • Stays Put Through Coffee and Meals

    Once the colour develops it sets into a long-wearing tint, so you are not checking your teeth or reapplying after every sip. Want it deeper? Swipe again and it builds.

    LONG-WEARING
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100%Perfect fit
Your own pink, risk-free.
30-day money-back guarantee, for any reason. Free tracked shipping on every order.
What it does

You gave up on lipstick because every shade looked wrong on you, dragged across dry lips and bled into the little lines around your mouth. Bloomtone fixes all three. It glides on clear, with real gold flakes suspended in the bullet, then reacts with your lips to develop your own personal pink: a soft blush on some women, a deep rose on others, always the colour your lips would be at their healthiest. The balm base of beeswax and vitamin E cushions dry lips while the colour sets into a long-wearing stain that stays put through coffee, meals and kisses. One stick. Your shade. Every single time.

How it fits

One stick for everyone: it goes on clear and develops into your own pink.

Fabric & care

3.5 g (0.12 oz). Ingredients: mineral oil, petrolatum, white beeswax, Red 22 lake, ethylhexylglycerin, tocopherol (vitamin E), gold. Keep the cap on and store below 30 °C (86 °F), away from direct sun. Wipe the bullet with a tissue between uses.

Shipping & delivery

Free tracked shipping on every order, with no minimum spend. Priority tracked shipping is available at checkout. Dispatch within 2 business days. Estimated delivery after dispatch: US, Canada, Australia, New Zealand and EU 7–15 business days; UK 5–12 business days; other destinations 7–30 business days. Delivery times are estimates.

Returns & exchanges

30-day money-back guarantee, for any reason. Email contact@tryroveli.com within 30 days of delivery for a full refund. Lipsticks come back unused, in their box. We cover return postage for damaged, faulty or incorrect items. Contact us for the return address before sending anything back.

WHY YOU’LL LOVE IT

Made for everyday life.

You gave up on lipstick because every shade looked wrong on you, dragged across dry lips and bled into the little lines around your mouth. Bloomtone fixes all three. It glides on clear, with real gold flakes suspended in the bullet, then reacts with your lips to develop your own personal pink: a soft blush on some women, a deep rose on others, always the colour your lips would be at their healthiest. The balm base of beeswax and vitamin E cushions dry lips while the colour sets into a long-wearing stain that stays put through coffee, meals and kisses. One stick. Your shade. Every single time.

1

A Shade Made Only for You

The clear formula reacts with the warmth and moisture of your own lips and blooms into a pink nobody else gets. Your best friend can use the same stick and walk away with a different colour. No swatching, no guessing, no drawer full of wrong shades.

2

No Bleeding Into Lip Lines

Creamy lipsticks slide into the fine lines around your mouth within an hour. Bloomtone develops as a stain that grips the lip itself, so your lip line stays crisp and your mouth looks younger, not smudged.

3

Feels Like Your Favourite Balm

Beeswax, petrolatum and vitamin E glide on like a balm and keep dry, thin lips cushioned. No matte drag, no flaking, no tight feeling by the afternoon.

4

Stays Put Through Coffee and Meals

Once the colour develops it sets into a long-wearing tint, so you are not checking your teeth or reapplying after every sip. Want it deeper? Swipe again and it builds.

5

Real Gold Flakes Inside

A crystal-clear bullet with gold flakes floating inside a rose-gold case. It looks like a little luxury in your handbag and makes a gift she will actually use. And two of them cost less than one department-store tube.

3.5 g (0.12 oz)Size
Clear with gold flakesColor
30day money-back guarantee
BEFORE YOU CHOOSE

Your questions. Answered.

What colour will I get?

Your own natural-looking pink. The colour develops on contact with your lips, so it ranges from a soft blush pink to a deeper rose depending on you. It comes out as your lips at their best, never a harsh or unnatural shade.

Will it be too bright?

One swipe gives a sheer, natural flush. Each extra layer builds more colour, so you choose how bold it goes. Give it about 3 minutes after applying: the colour deepens as it develops.

Will it dry out my lips?

No. The base is a balm made with beeswax, petrolatum and vitamin E, so it feels moisturising, not matte or tight.

How long does it last?

The colour sets into a long-wearing stain that stays through coffee and meals. Reapply whenever you want more moisture or a deeper shade.

What is in it?

Mineral oil, petrolatum, white beeswax, Red 22 lake, ethylhexylglycerin, tocopherol (vitamin E) and gold flakes. Net weight 3.5 g (0.12 oz).

I have sensitive lips. Can I use it?

Try a little on your inner wrist first and wait 24 hours. If you notice any irritation, stop using it.

How long does delivery take?

Orders leave within 2 business days. Delivery usually takes 7–15 business days after dispatch to the US, Canada, Australia, New Zealand and the EU, and 5–12 business days to the UK. Shipping is free on every order.

What if I change my mind?

You are covered by our 30-day money-back guarantee, for any reason. Email contact@tryroveli.com within 30 days of delivery and send the lipstick back unused for a full refund. Damaged or faulty? We cover the return postage.

Need a hand choosing? Talk to our support team.

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