A New Toy Every Day
Pull it into a ring, a tunnel, a double-decker or a wave. Change the shape and she treats it like a brand-new toy all over again.
The shape-shifting scratcher that takes her claws off your couch. Bend it into a new shape and she hunts it like a brand-new toy, chasing a bell ball she can never fish out.
Pull it into a ring, a tunnel, a double-decker or a wave. Change the shape and she treats it like a brand-new toy all over again.
The bell ball runs around a track inside the coil. She can see it, hear it and bat it, but never hook it out and lose it under the fridge.
Every ridge is dense corrugated cardboard, the texture cats love to dig their claws into. Her nails get filed, your furniture gets left alone.
Strong magnets at each end hold every shape. No glue anywhere, nothing toxic for her to lick or chew.


Indoor cats get bored of a new toy in about three days, then they go back to shredding your sofa arm, swiping mugs off shelves and ambushing your ankles. The Purr Coil never stays the same long enough to get boring. It’s an accordion of dense corrugated cardboard that stretches, twists and curls into a ring, a tunnel, a double-decker or a wave, with a jingling bell ball racing around a track inside that she can see, hear and swipe but never fish out. Strong magnets hold every shape, there’s no glue anywhere, and every single surface is a scratch pad she’s allowed to destroy. Lazy, heavy cats get up and chase again; kittens burn off the energy they used to spend on your curtains. Two coils cost less than one reupholstery quote for a single sofa arm.
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Dense corrugated cardboard accordion with magnetic ends (no glue) and a bell ball. Open about 24 × 24 × 11 cm; folded 11 × 10 × 7 cm. Keep dry. Vacuum or shake out cardboard dust. Rotate the shape now and then to spread the scratching wear.
Free tracked shipping on every order. Priority tracked shipping ($2.99) is available at checkout. Ships within 2 business days. Estimated delivery after dispatch: US, Canada, Australia, New Zealand and EU 7–15 business days; UK 5–12 business days; other destinations 7–30 business days. Delivery times are estimates.
30-day money-back guarantee, for any reason. Send the toy back unused, with its bell ball and in the original packaging, within 30 days of delivery for a full refund. You pay return postage for change-of-mind returns; we cover it for damaged, faulty or incorrect items. Contact us for the return address before sending anything.
Indoor cats get bored of a new toy in about three days, then they go back to shredding your sofa arm, swiping mugs off shelves and ambushing your ankles. The Purr Coil never stays the same long enough to get boring. It’s an accordion of dense corrugated cardboard that stretches, twists and curls into a ring, a tunnel, a double-decker or a wave, with a jingling bell ball racing around a track inside that she can see, hear and swipe but never fish out. Strong magnets hold every shape, there’s no glue anywhere, and every single surface is a scratch pad she’s allowed to destroy. Lazy, heavy cats get up and chase again; kittens burn off the energy they used to spend on your curtains. Two coils cost less than one reupholstery quote for a single sofa arm.
Pull it into a ring, a tunnel, a double-decker or a wave. Change the shape and she treats it like a brand-new toy all over again.
The bell ball runs around a track inside the coil. She can see it, hear it and bat it, but never hook it out and lose it under the fridge.
Every ridge is dense corrugated cardboard, the texture cats love to dig their claws into. Her nails get filed, your furniture gets left alone.
Strong magnets at each end hold every shape. No glue anywhere, nothing toxic for her to lick or chew.
Opens to about 24 cm across, folds down to 11 × 10 × 7 cm. Store it in a drawer or take it on holiday.
Each Purr Coil comes with its own bell ball. Buy 1, Get 1 FREE = 2 Purr Coils and 2 balls. Buy 2, Get 2 FREE = 4 of each.
That’s the point of it. Change the shape every few days, a ring, a tunnel, a stack, and she treats it like a new toy. The trapped bell ball keeps her coming back.
It’s dense double-wall corrugated cardboard made to be scratched. Heavy scratchers wear it down over time, which is exactly what it’s for: rotate the shape to spread the wear.
Yes. The shapes are held by magnets instead of glue, so there’s nothing toxic for her to lick or chew. Pick up any loose cardboard shreds as you would with any scratcher.
Yes. Kittens chase the ball for hours, and lazy or older cats can play lying down by swiping at the ball from the outside.
One per cat stops the squabbles over who gets to play. Two cats: Buy 1, Get 1 FREE gives each her own coil. Three or four: Buy 2, Get 2 FREE gives you four, with an extra 10% off.
Shipping is free and tracked. Orders leave within 2 business days and usually arrive in 7–15 business days in the US, Canada, Australia, New Zealand and the EU, 5–12 in the UK. Priority shipping is $2.99 at checkout. Every order is covered by our 30-day money-back guarantee, for any reason.
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