One Shade That Matches You
Colour-matching technology shifts the pigment towards your own skin tone as you blend, from fair to medium-tan. No shade-guessing, no tide mark at the jaw.
The Rewind Foundation
The 4-in-1 serum foundation for skin over 45: matches your tone, covers spots and redness, never settles into lines. SPF 50 built in.
- One Shade That Matches YouSHADE-MATCHING
Colour-matching technology shifts the pigment towards your own skin tone as you blend, from fair to medium-tan. No shade-guessing, no tide mark at the jaw.
- Never Settles Into LinesSPF 50
A serum base with sodium hyaluronate stays flexible on the skin, so it doesn’t crack, crease or pool in fine lines as the day goes on.
- Covers Spots and RednessNO CAKING
One layer evens out redness and blotchiness; a second dab covers age spots and dark patches. Buildable, never mask-like.
- SPF 50 Built In4-IN-1
Sun protection in the same step, every morning, without a greasy extra layer underneath.
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What it does
After 45, ordinary foundation turns against you. It cakes on dry patches, sinks into every line, goes orange by lunch and makes you look older than you did bare-faced. Rewind is a 4-in-1 serum foundation made for mature skin. It comes out a neutral beige, and its colour-matching pigments shift towards your own tone as you blend (fair to medium-tan), so there’s no shade to guess and no tide mark at your jaw. The hyaluronate-rich serum base stays flexible, so it bends when you smile instead of cracking into your crow’s feet: 92.8% of first-time users saw no creasing in their lines after 6 hours. One layer blurs redness and blotchiness, a second dab covers age spots. Foundation, concealer, moisturiser and SPF 50 in one 30-second step, and two bottles cost less than one department-store foundation.
How it fits
Choose the size or option that suits you best. Not sure? Our team is happy to help.
Fabric & care
30 g serum foundation with SPF 50 and colour-matching pigments. Key ingredients: sodium hyaluronate, olive oil with vitamin E, rice essence, red algae extract, sugar kelp extract. Shake well before use. Patch test before first use. Store below 30°C with the cap closed. External use only; avoid the eyes.
Shipping & delivery
Free tracked shipping on every order. Priority tracked shipping ($2.99) is available at checkout. Ships within 2 business days. Estimated delivery after dispatch: US, Canada, Australia, New Zealand and EU 7–15 business days; UK 5–12 business days; other destinations 7–30 business days. Delivery times are estimates.
Returns & exchanges
30-day money-back guarantee, for any reason. Send bottles back unopened, in their original packaging, within 30 days of delivery for a full refund. You pay return postage for change-of-mind returns; we cover it for damaged, faulty or incorrect items. Contact us for the return address before sending anything back.
WHY YOU’LL LOVE IT
Made for everyday life.
After 45, ordinary foundation turns against you. It cakes on dry patches, sinks into every line, goes orange by lunch and makes you look older than you did bare-faced. Rewind is a 4-in-1 serum foundation made for mature skin. It comes out a neutral beige, and its colour-matching pigments shift towards your own tone as you blend (fair to medium-tan), so there’s no shade to guess and no tide mark at your jaw. The hyaluronate-rich serum base stays flexible, so it bends when you smile instead of cracking into your crow’s feet: 92.8% of first-time users saw no creasing in their lines after 6 hours. One layer blurs redness and blotchiness, a second dab covers age spots. Foundation, concealer, moisturiser and SPF 50 in one 30-second step, and two bottles cost less than one department-store foundation.
Never Settles Into Lines
A serum base with sodium hyaluronate stays flexible on the skin, so it doesn’t crack, crease or pool in fine lines as the day goes on.
Covers Spots and Redness
One layer evens out redness and blotchiness; a second dab covers age spots and dark patches. Buildable, never mask-like.
SPF 50 Built In
Sun protection in the same step, every morning, without a greasy extra layer underneath.
Skincare in Every Drop
Olive oil with vitamin E, rice essence, red algae and sugar kelp extracts care for your skin all day while you wear it.
30 gSize
Shade-MatchingColor
30day money-back guarantee
Your questions. Answered.
How does one shade match my skin?
Rewind comes out of the bottle as a neutral beige. As you blend it in, its colour-matching pigments shift towards your own tone. It suits fair to medium-tan skin.
Will it settle into my wrinkles?
No. It’s a serum foundation, not a heavy cream or powder. The hyaluronate base stays flexible, so it moves with your skin instead of cracking into lines.
How much coverage does it give?
Light to medium in one layer, enough to even out redness and blotchiness. Dab a second layer on age spots or dark patches to build it up.
Do I still need moisturiser and sunscreen?
That’s the 4-in-1: foundation, concealer, moisturiser and SPF 50 in one step. Very dry skin can still use its usual moisturiser underneath.
How do I apply it?
Shake, then put one or two drops on your fingertips and blend outward from the centre of your face. Build where you want more coverage. A sponge or brush works too.
How long does a bottle last?
About 6 to 8 weeks of daily use: one or two drops cover your whole face.
Is it OK for sensitive skin?
Do a patch test on your jaw the first time and wait 24 hours. If any redness or irritation appears, stop using it.
How long does delivery take?
Shipping is free and tracked. Orders leave within 2 business days and usually arrive in 7–15 business days in the US, Canada, Australia, New Zealand and the EU, 5–12 in the UK. Priority shipping is $2.99 at checkout.
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